About the Client

The client is one of the world’s largest travel agencies with over 15 years of industry expertise. They offer travel management services, including flight and hotel bookings, itinerary planning, and customized holiday packages through their web portal. Their mission is to provide a seamless booking experience and personalized travel solutions for users worldwide.

Business Situation

Performance Issues: The web portal struggled with slow loading and system lags.
High Bounce Rate: Users left due to a lack of real-time inventory updates.
Limited Scalability: The platform needed improvements to handle a growing user base.
Inefficient Data Management: No real-time tracking of flight and hotel availability.
Poor UX/UI: Navigation and interface needed enhancements for better engagement.
Revenue Decline: Reduced conversions and customer dissatisfaction impacted profitability.

The Solution

Unthinkable first conducted a thorough business analysis to understand the client’s challenges and requirements. A specialized team of business analysts and software architects redefined the web portal’s architecture to improve performance and scalability.

The solution included a complete backend revamp, integrating multiple APIs for real-time data retrieval and implementing a modern UI/UX strategy. The web portal was rebuilt using ASP.NET for enhanced speed and functionality.

Real-time Data Integration: APIs enabled live hotel and flight availability updates.
Personalization Engine: AI-powered recommendations based on user search behavior.
Booking Confirmation System: Instant confirmations via email and text messages.
Enhanced UX/UI: Modern, user-friendly design for better engagement.
Multilingual Support: Enabled services in six languages for a global reach.
Social Media Integration: Users could share bookings and itineraries online.

The Impact

The new version of the travel portal was launched globally with significant improvements. The API-driven architecture led to a 95% faster page load time and a 64% increase in conversions. A newly implemented personalization system improved user retention, contributing to a 27% increase in repeat sessions. Within a short span, the revamped platform successfully catered to over 100,000 users worldwide.

Conclusion

Unthinkable’s strategic intervention not only optimized performance but also elevated the client’s digital presence, leading to increased customer satisfaction and revenue growth. By integrating cutting-edge technologies and enhancing user experience, the travel portal evolved into a seamless, efficient, and highly engaging platform that set new industry standards.