TABLE OF CONTENT

About the Client

The client is a globally recognized health-tech company headquartered in Germany, specializing in medical imaging, diagnostics, and healthcare IT solutions. With over 40,000 employees across nine countries, the company is at the forefront of healthcare innovation. Their expertise spans therapeutic and molecular diagnostics, managed services, and advanced healthcare consulting.

Key Challenges Faced by the Client

No Digital Demonstration Channel: Sales reps relied on physical brochures and in-person demonstrations.
Limited Access in Hospitals: Emails and online materials were ineffective due to hospital connectivity issues.
Complex Sales Presentations: Ultrasound machine features were difficult to showcase without hands-on experience.
Scalability Issues: Needed a robust app for a global sales team.
UI/UX Challenges: The app required a smooth, intuitive, and glitch-free experience.
Ongoing Support & Updates: Continuous maintenance and feature enhancements were necessary.

The Solution

To solve these challenges, Unthinkable developed an interactive iPad app that replicated the ultrasound machine’s features and workflows, allowing sales representatives to provide virtual demonstrations anytime, anywhere.

Unthinkable’s approach involved:

Comprehensive Workflow Simulation: Mimicked the machine’s interface, allowing hands-on testing without the actual hardware.
3D Visualizations & Seamless UI: Created an engaging, intuitive user experience.
Hybrid Agile Development: Combined Agile and Waterfall methodologies for efficient project management.
Cross-Platform Compatibility: Designed to integrate with multiple sales tools and healthcare systems.
Digital Sales Companion: Preloaded with videos, brochures, and machine specifications.
Scalable & Secure Infrastructure: Ensured high performance for a global salesforce.

By leveraging Ionic framework, AngularJS, ngAnimate, and Apache Cordova, Unthinkable created a high-performance app with a real-time monitor control panel. The app allowed users to simulate machine controls, select different models, and experience advanced workflow features like annotations, body markers, and protocols.

The Impact of Unthinkable’s Work

The enterprise iPad app significantly transformed the client’s sales process and customer engagement:

Increased sales efficiency, reducing dependency on physical demonstrations.
Enhanced customer decision-making with interactive product exploration.
Faster adoption of the new ultrasound system in global markets.
Seamless sales presentations, even in hospitals with connectivity restrictions.
Higher sales rep productivity, enabling real-time machine demonstrations.
Improved product awareness, leading to increased customer inquiries and conversions.

Conclusion

By digitizing the ultrasound machine demonstration process, Unthinkable helped the client enhance their global sales strategy. The app provided an innovative, scalable solution that empowered sales teams, engaged customers, and ultimately boosted product adoption. This case study showcases the power of digital transformation in healthcare technology sales.