Technology serves as the foundation of Lenskart's business model. When technological systems fall behind, they can hinder growth and necessitate a comprehensive update. Lenskart faced challenges with an outdated business application that struggled to meet the evolving expectations of customers. Additionally, the traditional user interface and user experience (UI/UX) were proving inadequate in converting a high volume of website traffic into actual customers. To address these issues, Lenskart devised a strategy to enhance and tailor their platform's capabilities for both existing and potential customers. This upgrade needed to align with the demands of contemporary businesses and incorporate cutting-edge technologies. Key business requirements included:

• The Lenskart platform was not compatible with the latest browser versions and devices, limiting its accessibility. The user experience design strategies employed by Lenskart had become ineffective in managing high traffic volumes, particularly with complicated navigation and disruptive action items. 

• Furthermore, the Lenskart team struggled to integrate technology into their marketing initiatives, resulting in missed opportunities for growth. To overcome these obstacles, Lenskart recognized the urgent need to bolster their technology team. This team would be essential in developing and implementing new functionalities.

• In order to thrive in a competitive market, Lenskart must not only modernize its technology but also foster a culture of continuous improvement and agility within its team. Investing in the right technological advancements will empower Lenskart to stay ahead of the curve, ensuring they remain a leader in the eyewear industry.

Unthinkable commenced its collaboration with Lenskart through a flexible, on-demand model that provided rapid access to specialized skill sets. This strategy enabled Lenskart to swiftly integrate user feedback and launch new features, tailored to the unique demands of their industry and operational context. A dedicated, cross-functional team comprising engineers, business analysts, R&D specialists, and UX designers worked closely on the projects to fully grasp user needs and translate them into effective features. Unthinkable recommended a comprehensive overhaul of Lenskart’s existing platform, advocating for an upgrade to a new technology framework accompanied by a modern interface. Considering Lenskart’s aspirations for future growth, marketing strategies, business model, and service offerings, our team devised the optimal technology stack (ReactJS), application architecture, and UI/UX design pattern.

Our business analyst team conducted numerous consultation sessions with Lenskart’s product lead and team, guiding them through the benefits and functionalities of the selected technologies, design elements, and APIs. This collaborative effort ensured that Lenskart was well-informed about the technical decisions being made.

Unthinkable successfully transformed the front end of Lenskart’s web portal to utilize a robust ReactJS technology stack, significantly enhancing website speed and responsiveness compared to the previous PHP-based site. We also developed a tailored content management system (CMS) for the admin team, enabling them to efficiently oversee app content, including banners, product listings, images, descriptions, and pricing.

In addition, Unthinkable led the development of Lenskart’s mobile application, incorporating advanced features such as virtual try-on and 3D product visualization, which greatly enriched the user experience. To ensure a secure and seamless payment process, we integrated a PCI DSS compliant payment gateway along with order tracking capabilities within the app.

Furthermore, our customized CMS provided the admin team with the ability to manage app content effortlessly. The implementation of promotional strategies and synchronization of data with physical stores has been streamlined to just a few clicks, a task that previously required significant time and, at times, was nearly unmanageable. This transformation not only improved operational efficiency but also positioned Lenskart to respond swiftly to market changes and customer needs, reinforcing their competitive edge in the eyewear industry.

Lenskart consistently reaps the rewards of Unthinkable’s adaptability and itas capability to swiftly connect them with experts possessing specialized technological skills. This collaboration empowers Lenskart to promptly respond to user feedback, transforming insights into actionable features. Beyond just enhancing functionalities, the team has played a crucial role in navigating complex database migrations, improving architectural frameworks, and providing ongoing platform support. With Unthinkable managing their technological requirements, Lenskart is emerging as a frontrunner in its industry, continuously solidifying its market position.