TABLE OF CONTENT

About the Client

The Souled Store is India’s leading casual apparel and pop-culture merchandise brand, offering clothing, accessories, and licensed products from top franchises like Disney, WWE, and IPL teams. With 7 million monthly visitors on its digital channels, the brand has expanded from an online-first platform to opening 22+ retail stores across India.

Business Situation

As The Souled Store expanded into offline retail, it faced multiple operational hurdles:

Inventory discrepancies – Online and offline stock levels were not synchronized, leading to mismanagement.
Inefficient POS system – The third-party POS lacked customization and cross-channel capabilities.
Fragmented customer experience – Inconsistent shopping experience across digital and physical platforms.
Limited fulfillment options – No support for BOPIS (Buy Online, Pick Up In-Store) or BORIS (Buy Online, Return In-Store).
Need for mobile engagement – Absence of a dedicated mobile app to bridge online and offline experiences.
Scalability concerns – Difficulty in managing rapid retail expansion with existing infrastructure.

The Solution

Unthinkable developed a robust omnichannel solution that integrated The Souled Store’s online and offline operations:

To address inventory issues, Unthinkable implemented a real-time stock synchronization system, ensuring seamless inventory visibility across all sales channels. A custom-built POS system replaced the third-party software, allowing for smooth cross-channel transactions, loyalty program integration, and efficient order processing. Additionally, Unthinkable developed a React Native-based mobile app that streamlined the shopping experience, enabling customers to browse, buy, track orders, and engage with the brand effortlessly.

Real-time inventory management for accurate stock availability across all channels.
Custom-built POS system that integrated seamlessly with both online and offline stores.
Mobile app development to unify customer interactions across digital and physical platforms.
Omnichannel fulfillment solutions supporting BOPIS and BORIS for flexible shopping.
Hyperlocal e-commerce model enabling same-day delivery from the nearest store.
Seamless online-offline integration for a unified shopping experience.

The Impact

Unthinkable’s omnichannel strategy enabled The Souled Store to enhance operational efficiency, improve customer satisfaction, and streamline order fulfillment. The mobile app strengthened customer engagement, contributing to a growing user base of 7 million. Additionally, the company improved inventory accuracy, reduced fulfillment time, and successfully expanded its retail footprint to over 22 stores across India.

Conclusion

With Unthinkable’s solutions, The Souled Store transformed into a fully integrated omnichannel brand, delivering a seamless and engaging shopping experience. By synchronizing inventory, optimizing fulfillment, and launching a powerful mobile app, the brand improved customer retention, reduced operational inefficiencies, and positioned itself for further retail expansion. With plans to open 100 stores, The Souled Store is now well-equipped to scale both domestically and internationally.