TABLE OF CONTENT

About the Client

The client is a leading gaming solutions company in the UAE, renowned for providing engaging and innovative online games. They offer an extensive betting menu and live game statistics. In addition to entertainment, the client actively participates in philanthropic projects, funding scholarships and supporting various social causes like disability support and cancer societies.

Business Situation

The client faced several challenges when developing their Sharia-compliant lottery application:

Sharia Compliance: Ensuring the lottery system aligned with Islamic principles, avoiding gambling practices.
Technology Selection: Identifying the ideal technology stack for scalability, security, and fast market launch.
System Integration: Developing two integrated applications—an eCommerce platform and a lottery system.
Customization Needs: Ensuring the backend and frontend were flexible and customizable for the client’s needs.
User Experience: Designing an intuitive, engaging, and secure user interface for both web and mobile apps.
High Load Handling: Ensuring the system could support up to 100,000 concurrent users efficiently.

The Solution

Unthinkable partnered with the client to transform their unique Sharia-compliant lottery concept into a fully functional and scalable application. The project began with an in-depth analysis of the business requirements, which helped define a clear product vision.

To build the lottery system, Magento CMS was chosen for the eCommerce platform, while AWS services ensured scalability and fault tolerance. The team utilized a 3-tier architecture for the lottery management system, focusing on CPU consumption, deployment frequency, and easy rollback requirements.

Unthinkable’s UX experts applied design thinking techniques, creating a user-friendly and transparent interface. The team developed two separate applications: one for purchasing collectables and earning tokens, and another for the lottery system where users could select numbers and play.

Technology Selection: Chose the right stack to meet scalability, speed, and security requirements.
Seamless Integration: Linked the eCommerce platform and lottery system with secure, customizable backend.
UX/UI Design: Focused on intuitive user experiences and an engaging interface for web and mobile.
Token & Lottery System: Enabled users to earn tokens and play lotteries through a secure platform.

The Impact

The lottery application launched successfully in the UAE, receiving a positive response across the region. Within just eight days, the mobile app garnered more than 20,000 downloads, while the web version attracted over 30,000 users. The client was extremely satisfied with how Unthinkable executed their vision, particularly the seamless integration of a Sharia-compliant system. Unthinkable’s expertise ensured the application handled more than 50,000 concurrent users, with plans for future updates such as integrating multiple currencies and live lottery streaming.

Conclusion

Unthinkable’s technical leadership and expertise in developing scalable, secure, and user-friendly applications enabled the client to successfully launch a Sharia-compliant lottery system in the UAE market. The project not only met the client’s vision but also delivered an engaging, high-performance platform that adhered to local regulations. The application’s early success has paved the way for future enhancements, including broader reach and new features, ensuring long-term growth and market dominance.