TABLE OF CONTENT

About the Client

Powerlook is a fast-growing fashion brand in India, specializing in trendy casual menswear with Western influences. The company has built a strong digital presence, attracting significant monthly traffic to its eCommerce platform. With plans to open 50 retail stores across India by 2027, Powerlook is committed to offering a seamless omnichannel shopping experience.

Business Situation

Powerlook faced several challenges while expanding its digital presence:

Lack of mobile presence – The brand needed a dedicated app to reach mobile-first shoppers.
Limited user experience – The existing web app lacked advanced features for personalization.
Complex product discovery – Users struggled to find relevant products efficiently.
Inefficient cart management – No seamless checkout experience, impacting conversions.
No integrated wallet system – Lack of a digital wallet reduced payment flexibility.
Order tracking limitations – Customers had no real-time order status updates.

The Solution

Unthinkable developed Powerlook’s mobile app with cutting-edge features, ensuring a smooth and engaging shopping experience:

To deliver a high-performance app within 10 weeks, Unthinkable conducted a thorough analysis of Powerlook’s existing digital infrastructure and customer behavior. The team used Flutter to ensure a seamless experience across iOS and Android. The app was designed to enhance user engagement with advanced features, streamlined navigation, and secure payment options.

User-friendly onboarding with social media login and guided walkthroughs.
Advanced product discovery with filtering, sorting, and personalized recommendations.
Seamless cart management enabling easy edits, saved items, and transparent cost breakdowns.
Powerlook Wallet integration for secure, fast, and reward-based transactions.
Efficient order tracking with real-time status updates and notifications.
Scalable architecture ensuring high performance on both iOS and Android.

The Impact

The Powerlook mobile app significantly boosted customer engagement and conversions. The user-friendly interface and personalized recommendations increased session duration and sales. Features like the Powerlook Wallet and seamless checkout improved transaction efficiency, enhancing customer retention. The scalable architecture ensured smooth performance, supporting the brand’s expansion plans. Customer feedback highlighted improved shopping experiences, higher satisfaction, and better app ratings. This digital transformation positioned Powerlook as a competitive, customer-centric brand in India’s fast-growing eCommerce sector.

Conclusion

By launching a feature-rich mobile app, Unthinkable helped Powerlook bridge the gap between digital convenience and a seamless shopping experience. The app’s success in enhancing engagement, improving order management, and increasing conversions has set the foundation for the brand’s ambitious expansion plans. With a solid mobile commerce strategy in place, Powerlook is well-positioned to strengthen its presence in the fashion industry and drive sustained growth.