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Logistics Tech

Revolutionizing Indian Logistics with an On Demand Trucking Platform
Unthinkable partnered with Autoload to develop a seamless mobile platform that connects manufacturers with transporters, enabling real-time load matching and optimizing truck utilization across India

TABLE OF CONTENT

About the Client

Autoload is a leading player in India’s logistics sector, revolutionizing the transportation industry with an innovative digital platform. Known as the "Uber for Trucks," Autoload connects manufacturers with transporters on demand. With a network of over a million transporters and thousands of manufacturers, the platform enhances logistics efficiency, reduces empty truck runs, and ensures cost-effective freight movement.

Business Situation

Autoload faced significant logistical and operational challenges in launching its platform:

  • Fragmented Market: Small fleet owners had limited visibility and struggled to connect with manufacturers.
  • Inefficient Load Management: Transporters faced high costs due to empty return journeys.
  • Lack of Real-Time Connectivity: No centralized platform for instant truck bookings.
  • Pricing Transparency Issues: Unstructured negotiations led to inconsistent freight rates.
  • Tracking and Security Gaps: Manufacturers needed assurance of safe, on-time deliveries.
  • Scalability Concerns: The platform needed to support rapid nationwide expansion.

The Solution

Unthinkable developed a feature-rich mobile platform that streamlined trucking operations and improved logistics efficiency.

The mobile app was designed with dedicated user logins for manufacturers and transporters:

  • Manufacturer App Features: Enabled seamless truck booking and load management.
  • Transporter App Features: Provided automatic load suggestions to minimize empty returns.
  • GPS Tracking Integration: Ensured real-time visibility of truck locations.
  • Dynamic Pricing Engine: Suggested fair freight rates for both parties.
  • Smart Route Optimization: Recommended the best routes for cost and time savings.
  • Multi-Ride Management: Allowed transporters to handle multiple shipments simultaneously.

The Impact

Unthinkable’s solution empowered Autoload to scale rapidly and improve logistics operations. Within a year of launch, the platform onboarded over 200,000 truck owners and 1,000+ large and mid-sized transporters. The introduction of real-time load matching reduced empty truck runs, increasing profitability for transporters. GPS-enabled tracking enhanced shipment security and efficiency, while automated pricing ensured fair and transparent freight costs. The platform’s user-friendly interface and seamless booking experience positioned Autoload as a leader in India’s digital logistics ecosystem.

Conclusion

By leveraging Unthinkable’s expertise, Autoload successfully launched a scalable, on-demand logistics platform that connects manufacturers with transporters in real time. The platform optimized truck utilization, reduced operational inefficiencies, and enhanced transparency in freight pricing. With built-in GPS tracking, automated pricing, and route optimization, Autoload improved supply chain efficiency nationwide. The success of this digital transformation highlights the power of technology in revolutionizing India’s logistics industry, paving the way for future growth and expansion.

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