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Doctor Engagement

Tech Innovation

Revolutionizing Doctor-Pharmaceutical Engagement with DIGI-MR
Unthinkable partnered with DIGI5 to develop DIGI-MR, a web and mobile platform enabling seamless, real-time interactions between doctors and pharmaceutical representatives, ensuring uninterrupted access to medical advancements

TABLE OF CONTENT

About the Client

DIGI5 Techno is an innovative Indian technology company specializing in digital platform development. It focuses on creating smart solutions that bridge the gap between service providers and consumers, enhancing engagement across industries. With a strong presence in healthcare, DIGI5 leverages cutting-edge technologies to enable businesses to scale efficiently. By introducing new digital capabilities, DIGI5 empowers professionals, including doctors and medical representatives, with tools that enhance collaboration and information exchange.

Business Situation

DIGI5 aimed to develop a seamless doctor-pharmaceutical representative (MR) interaction platform but faced significant hurdles:

  • Pandemic-driven disruption: Doctors struggled to engage with MRs due to social distancing norms.
  • Lack of digital engagement: No existing platform facilitated real-time doctor-MR communication.
  • Complex data management: A vast database of doctors, MRs, and pharmaceutical companies needed efficient structuring.
  • Scalability concerns: The solution required a robust architecture to support growing users.
  • Secure data exchange: Sensitive medical data required a secure and encrypted communication system.
  • Limited appointment management: Doctors and MRs lacked an efficient system for scheduling and reminders.

The Solution

Unthinkable played a pivotal role in transforming DIGI5’s vision into a fully functional digital platform. The team initiated the project with an in-depth discovery workshop, identifying key requirements and mapping a scalable technology framework. The solution included web and mobile applications, a secure data-sharing system, and real-time communication tools.

  • Developed a web-based admin panel for managing doctor-MR interactions.
  • Built a scalable database using MongoDB for seamless data handling.
  • Created a ReactJS-powered UI for an intuitive, user-friendly experience.
  • Implemented a secure messaging system for confidential communications.
  • Integrated on-demand video conferencing for real-time doctor-MR interactions.
  • Developed an appointment scheduling module with automated reminders.

The Impact

With Unthinkable’s expertise, DIGI5 successfully launched DIGI-MR, reducing the platform’s go-to-market time by 38%. The solution enhanced doctor-MR collaboration, replacing in-person meetings with efficient digital interactions. Over 2,000 doctors and 1,000 pharmaceutical companies joined within weeks, streamlining medicine awareness and distribution. The platform’s automation and encryption capabilities ensured seamless, secure communication.

Conclusion

DIGI5’s partnership with Unthinkable resulted in a revolutionary doctor-pharmaceutical engagement platform. The solution modernized communication, improved accessibility, and provided a scalable digital ecosystem for future growth.

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