TABLE OF CONTENT

About the Client

Dailymotion is a leading global video platform with 300 million monthly unique visitors generating over 3.5 billion video views. Available in 25 languages and 43 localized versions, Dailymotion offers personalized live and on-demand content spanning sports, music, gaming, fashion, politics, and more. The platform enables content creators and viewers to engage seamlessly, making it a popular choice in the media and entertainment industry.

Business Situation

Dailymotion faced several challenges with their existing platform, requiring a complete overhaul:

Outdated Technology: The legacy system struggled to handle increasing traffic and evolving digital demands.
Scalability Issues: The platform couldn’t support large volumes of concurrent users efficiently.
Slow Performance: Users experienced frequent outages and slow backend processing.
Inefficient Video Management: The system lacked a streamlined content management and review process.
Poor Streaming Quality: Inconsistent video streaming across various devices led to a subpar user experience.
Limited UI/UX Capabilities: The platform’s design was not optimized for seamless interaction on mobile and desktop.

The Solution

To tackle these challenges, Unthinkable implemented a cutting-edge solution, redesigning the platform with a Drupal-based dynamic CMS and scalable architecture. The approach focused on improving performance, user experience, and content management efficiency.

Unthinkable integrated an OTT framework into the portal, incorporating technologies like caching, Adaptive Bitrate Streaming (ABS), and low-latency streaming to enhance video playback quality. The team also optimized the system for high concurrency, ensuring that over 10 million daily users could stream content without interruptions.

CMS Development: Built a robust, role-based video content management system using Drupal.
Seamless OTT Integration: Enabled high-quality streaming with low latency and adaptive bitrate.
Optimized Scalability: Designed a scalable architecture to support increasing user traffic.
Custom Job Processing Module: Developed an efficient batch processing system for video reviews and tagging.
Enhanced UI/UX: Delivered a responsive, engaging platform for web, mobile, and tablet users.
Continuous Support & Maintenance: Provided 24/7 technical support to ensure smooth operations.

The Impact

Dailymotion successfully expanded to 24 countries, attracting over 10 million daily users. The revamped platform resolved performance bottlenecks, offering a seamless video experience with zero buffering and optimized streaming. The new CMS enabled efficient content management, allowing admins to assign review and tagging tasks with ease. By improving batch video processing, Unthinkable streamlined video uploads, ensuring faster publishing with minimal errors. The enhanced UI/UX design also improved user engagement across multiple devices, making content discovery and consumption more intuitive than ever.

Conclusion

By leveraging modern technology and a strategic development approach, Unthinkable transformed Dailymotion’s platform into a scalable, high-performance video CMS. The integration of advanced video streaming features and a streamlined content management system significantly improved user experience and operational efficiency. This case study highlights how a legacy platform can be reengineered to meet the growing demands of the digital age, setting a benchmark for future innovation in the media and entertainment industry.