TABLE OF CONTENT

About the Client

Founded in 1970, the client is a London-based maritime research firm serving over 3,000 clients across 100+ countries. Specializing in market insights, ocean freight intelligence, and logistics forecasting, the firm provides data-driven decision-making tools for maritime finance, shipping, and supply chain stakeholders. Their Freight Intelligence Portal (FIP) aggregates freight rate data to establish market benchmarks.

Business Situation

The client faced several roadblocks in data processing and market intelligence:

Slow Data Processing: Freight benchmarking took 7-8 days, delaying market decisions.
Data Quality Issues: Ineffective identification of bad data led to inaccuracies.
Limited Cost Optimization: No real-time insights on alternative routes or cost-saving opportunities.
Inefficient Rate Comparisons: Lack of flexibility in analyzing pricing fluctuations.
Complex Report Generation: Stakeholders struggled with lengthy, static reports.
Limited Market Visibility: Difficulty in tracking port-based market trends dynamically.

The Solution

Unthinkable reengineered the Freight Intelligence Portal (FIP) to enhance speed, accuracy, and usability.

To achieve modernization, Unthinkable introduced key enhancements to the platform:

ETL Pipeline Automation: Expedited freight benchmarking with automated data transformation.
Laravel Integration: Improved platform scalability and dependency management.
Kubernetes Workload Management: Enabled seamless handling of large data sets.
Airflow Implementation: Provided clear visibility into data processing pipelines.
Advanced Data Filtering: Distinction between valid and outlier data for more precise analytics.
Interactive Data Visualization: Offered graphical insights into shipping cost trends.

The Impact

Unthinkable’s transformation of the FIP drastically improved data processing efficiency and market intelligence capabilities. Freight benchmarking, which previously took a week, now completes in hours. Advanced ETL pipelines significantly improved data accuracy by identifying and eliminating inconsistencies. The upgraded FIP offers real-time rate comparisons, helping logistics stakeholders optimize costs. Enhanced visualization tools provide intuitive reports, aiding faster decision-making. The firm’s clients can now explore shipping market trends dynamically, ensuring a competitive edge in freight cost management.

Conclusion

Unthinkable successfully modernized the maritime research firm’s Freight Intelligence Portal, turning it into a high-performance, data-driven decision-making tool. By automating data processing, enhancing rate benchmarking, and integrating visual analytics, Unthinkable enabled the firm to deliver valuable, real-time freight insights. This transformation not only streamlined market intelligence but also empowered stakeholders with faster, more informed decision-making. The enhanced FIP solidifies the firm’s position as a leader in maritime analytics, offering customers unparalleled access to critical shipping and logistics data.