TABLE OF CONTENT

About the Client

PaisaBazaar is India’s largest loan and credit card marketplace, serving over 20 million customers. With 50+ lending partners, it provides a technology-driven platform that helps users compare and select the best financial products. The company sought to enhance its digital lending services, improve UI dynamicity, and optimize performance.

Business Situation

PaisaBazaar needed to optimize its digital platform to improve efficiency and scalability:

Enhancing the mobile application with innovative features and UI/UX improvements.
Improving search results and application speed for a seamless user experience.
Strengthening system architecture for better scalability and performance.
Revamping the credit card application journey for a streamlined process.
Implementing a robust digital document collection and validation system.
Ensuring quick and dynamic frontend updates without backend modifications.

The Solution

Unthinkable’s expert developers seamlessly integrated with PaisaBazaar’s in-house team, working on UI enhancements, backend optimizations, and performance improvements. A JSON-based dynamic UI system was introduced to simplify document collection, enabling real-time modifications without backend changes. For the credit card module, a structured ReactJS workflow was implemented, ensuring smooth interactions between customers and banks. The digital lending service was optimized with a microservices architecture, allowing easy modifications for different partners without disrupting the system.

Introduced a JSON-based dynamic UI system for real-time updates.
Revamped credit card module with automated workflow for banks.
Implemented microservices architecture for scalable digital lending operations.
Enhanced search and sorting functionalities for improved user experience.
Developed personalized app homepages based on customer credit scores.
Optimized frontend performance for faster application speed and responsiveness.

The Impact

By partnering with Unthinkable, PaisaBazaar significantly improved its digital lending experience. The introduction of dynamic UI elements allowed quick feature rollouts without backend disruptions. Microservices architecture enhanced scalability, making it easier to manage multiple lending partners efficiently. The credit card journey became more seamless, leading to improved customer satisfaction. These innovations led to higher platform performance, reduced development time, and increased agility in launching new financial products.

Conclusion

Unthinkable played a critical role in strengthening PaisaBazaar’s digital capabilities, enabling faster, more flexible, and scalable lending solutions. By implementing an optimized frontend architecture, real-time UI enhancements, and a robust backend system, Unthinkable helped PaisaBazaar stay ahead in India’s competitive fintech landscape. This successful collaboration demonstrates Unthinkable’s expertise in fintech innovation, digital transformation, and scalable technology solutions.