TABLE OF CONTENT

About the Client

Apollo Hospitals Group (AHG) is Asia’s largest healthcare network, offering advanced medical treatments, diagnostic services, and digital healthcare solutions. With over 7,000 medical practitioners and 4,000 pharmacies, Apollo provides a seamless healthcare ecosystem across South Asia and the Middle East. The Apollo 247 app enables online doctor consultations, lab test bookings, and pharmacy services.

Business Situation

Apollo faced challenges in scaling its app development and enhancing customer experience.

Teleconsultation disruptions due to network issues affected seamless doctor-patient interactions.
Pharmacy cart inconsistency between web and mobile apps led to user experience issues.
Delayed feature rollouts impacted customer satisfaction and app engagement.
UI and search inefficiencies made navigation and product discovery difficult.
Lack of prescription refill reminders resulted in missed medication schedules.
CRM limitations restricted automation and increased operational costs.

The Solution

Unthinkable established an Offshore Development Center (ODC) to provide Apollo with a dedicated team of experts in React Native, NodeJS, and Drupal. The teams collaborated through daily standups, ensuring efficient requirement gathering, backlog management, and seamless implementation of new features.

To enhance Apollo 247’s functionality, Unthinkable optimized pharmacy management, teleconsultation quality, and customer support automation. By implementing advanced UI enhancements, smart search capabilities, and personalized medicine refill reminders, the app became more intuitive and user-friendly, leading to an improved customer experience.

Optimized teleconsultation by checking network bandwidth before initiating calls.
Unified cart management to sync purchases across web and mobile apps.
Enhanced UI and search for seamless navigation and relevant product recommendations.
Automated prescription refills with reminders via WhatsApp and in-app notifications.
AI-powered brand pages to showcase products with metadata-driven recommendations.
New CRM integration for streamlined customer support and automated query handling.

The Impact

With Unthinkable’s ODC model, Apollo 247 improved its app’s user experience, reduced teleconsultation interruptions, and optimized pharmacy operations. Customers now experience faster, more reliable services with real-time inventory sync, personalized medicine reminders, and improved search functionalities. Apollo Hospitals Group praised Unthinkable for delivering high-quality technical solutions that enhanced their market reputation and strengthened customer trust.

Conclusion

Unthinkable’s partnership with Apollo Hospitals Group helped scale the Apollo 247 app’s capabilities, ensuring a superior digital healthcare experience. By enhancing performance, automating workflows, and streamlining user interactions, the collaboration set a new benchmark in healthcare technology.