TABLE OF CONTENT

About the Client

The client is a rapidly growing Canadian healthtech startup focused on promoting self-care among patients. Their proprietary healthcare solution enables users to track health vitals, medication adherence, symptoms, and moods. By collecting behavioral data, the platform contributes to research in drug discovery, precision medicine, and support services.

Business Situation

The client’s health tracking application faced several challenges limiting user adoption and research contributions.

Limited Scalability: Required white-labeling to be adopted by multiple healthcare institutions.
Outdated UI/UX: Needed modernization to attract and retain new-age users.
Lack of Real-Time Insights: No graphical dashboard for quick decision-making.
Performance Issues: Slow load times affected user experience and engagement.
Integration Gaps: Lacked compatibility with leading health tracking devices and applications.
Limited Social Features: No in-app community for users to engage and share experiences.

The Solution

Unthinkable revamped the app’s design, features, and functionality to create a seamless and engaging user experience.

Unthinkable began by redesigning the app’s UI/UX using React Native to ensure a visually appealing and interactive interface. Alongside this, they introduced new features such as behavioral surveys, integrated analytics, chatbot-based support, and compatibility with third-party activity trackers like Fitbit, Google Fit, and Apple Healthkit. The app’s social engagement was also enhanced, allowing users to interact, join communities, and share their health journeys. To ensure stability, rigorous automated testing was conducted, reducing the test cycle from days to mere hours.

Developed a new UI/UX with a modern and interactive design.
Integrated third-party health trackers for better data collection.
Added real-time dashboards for instant insights and decision-making.
Enhanced app performance by reducing load time and improving responsiveness.
Introduced in-app communities and group interaction features.
Automated testing to ensure seamless updates and quality control.

The Impact

The modernization of the health tracking app led to significant improvements in user engagement and operational efficiency. With over 60 customizable tools, the revamped app is now used by six major healthcare and research centers, with a user base exceeding 100,000. The enhanced functionality has encouraged more users to track their health consistently while contributing valuable research data. Healthcare institutions have also benefited from a more scalable and adaptable solution, enabling improved healthcare delivery and cost reduction.

Conclusion

By addressing the client’s challenges, Unthinkable successfully transformed the health tracking app into a more user-friendly, scalable, and research-driven solution. With a seamless user experience, robust integrations, and new social engagement features, the app has become a valuable tool in the healthcare ecosystem. The client now plans to further leverage AI and predictive analytics to enhance its impact.