TABLE OF CONTENT

About the Client

The Souled Store is a leading Indian casual apparel brand specializing in pop-culture-themed merchandise. It offers licensed products for global franchises like Disney, WWE, and IPL teams. With over 5 million monthly visitors across its digital platforms, the company caters to a diverse audience, delivering quirky and stylish apparel, mobile accessories, and backpacks.

Business Situation

The Souled Store faced several challenges in leveraging customer data for strategic growth:

Limited customer insights: Needed deeper data-driven customer behavior analysis.
Lack of automated reporting: Manual data analysis slowed decision-making.
Customer retention issues: Difficulty in understanding repeat purchase behaviors.
Segment analysis complexity: Required gender and age-based traction analysis.
Acquisition tracking gaps: Needed insights on new customers' buying patterns.
Scalability concerns: Required a cost-effective, efficient BI solution for long-term growth.

The Solution

Unthinkable provided a tailored business intelligence solution to address these challenges. First, a thorough requirement analysis was conducted to determine the best BI tool, considering factors like scalability, cost, and data visualization capabilities. Power BI was chosen for its efficiency and integration capabilities. Unthinkable then developed interactive dashboards and reports to analyze customer acquisition and retention trends.

Implemented Power BI to generate real-time customer insights.
Performed cohort analysis to track customer acquisition and retention.
Developed automated reports to replace manual data analysis.
Analyzed purchasing behavior based on gender and age segments.
Monitored customer loyalty by tracking repeat purchases and returns.
Enhanced decision-making by providing actionable data for future campaigns.

The Impact

Unthinkable’s implementation of Power BI significantly improved The Souled Store’s business intelligence capabilities. The automated reporting system reduced manual effort by 30%, enabling faster and more informed decision-making. Customer acquisition increased by 10% through targeted marketing insights. The company now has a clear understanding of customer behavior, allowing better campaign planning and brand positioning.

Conclusion

Looking ahead, The Souled Store plans to build a data warehouse to further optimize data organization and improve BI service efficiency. This strategic move will help the brand scale its operations, enhance personalization, and drive sustained customer engagement.